Don’t Chance It - partnership campaign targeting older pedestrians

older-pedsCEMEX UK has developed a dedicated campaign to raise awareness of road safety, for both pedestrians and LGV drivers – and for 2019 CEMEX has partnered with Lewisham Council to develop this campaign to target older pedestrians.

This programme centres on five key areas including education, collaboration and vehicle specification, to ensure both parties are as prepared as possible to share the road safely with one another and mitigate risks. LGV drivers have been encouraged to complete training on bikes, to better understand the experience of the cyclist, while cyclists and pedestrians themselves have also been able to get inside trucks and look at the different safety features. CEMEX has worked closely with stakeholders including Brake and the Driver & Vehicle Standards Agency, alongside visiting schools and community groups to disseminate key messages. The success of this campaign has seen it expanded to other CEMEX operations worldwide. 

Carl-MiltonCarl Milton, Regional Logistics and Supply Chain Manager, CEMEX UK
As a transport professional responsible for managing a large fleet and national road safety projects, Carl Milton has worked with manufacturers, industry bodies, pressure groups and drivers to reduce road risk for vulnerable road users.

CEMEX UK is a major UK supplier of construction materials including aggregates, ready mixed concrete, cement, asphalt materials, concrete block pavings, rail products, bespoke pre-cast and concrete blocks. CEMEX has more than 1,000 heavy trucks on the road each day in the UK delivering its products, and recognises it has a duty to reduce road risk in the communities in which it works and serves. 

CEMEX has more than 40,000 employees worldwide, has been a Chartered Institute of Logistics and Transport member for more than 20 years and is a Construction Logistics and Community Safety (CLOCS) champion.