Agenda: Influencing road user behaviour

Confirmed speakers as of 26/3/20

Professor Alex Stedmon

Science Witness Limited

Presentation: Changing motorcyclists’ behaviour? Designing and trialing new road markings to help riders approaching bends


Prof. John Beckford, PhD, MMS, FCybS, FRSA, FIET

Presentation: Lessons learned from The Pathfinder Initiative


Dr Helen Wells and Dr Gemma Briggs

Open University

Presentation: ‘Yeah, but…’: The inconvenient truth about mobile phone distraction and what we can do about it


Tanya Fosdick & Nicola Wass

Head of Research, Agilysis & CEO of So-Mo-Co Ltd

Presentation: A Nudge in the Right Direction; Embedding Physical Nudges in some of the UK’s Most Dangerous Pedestrian Crossings