Annette Lloyd, CEO, The Honest Truth

Annette Lloyd is an experienced marketing and business professional with experience in the area of road safety. She was the CEO of the Honest Truth charity and managed the transition of The Honest Truth project into FirstCar Ltd and continues to run the project.


Presentation: The Honest Truth - harnessing the power of the ADI to keep young drivers safer on the roads

 The Honest Truth project is now over 10 years old and continues to work closely with driving instructors to deliver the 10 ‘truths’ to help keep young drivers safer when they start to drive independently.

2019 saw the project winning the largest single grant from Warwickshire’s Police and Crime Commissioner, which includes funding to provide 75 ADIs in Warwickshire with free membership allowing them to become Partner ADIs.

The ethos of the project is to be evidence based and a core component of the winning of the Warwickshire PCC bid was evaluation. As such, Agilysis, a well-regarded research agency in the field of road safety, was commissioned to undertake evaluation with learner drivers and driving instructors delivering The Honest Truth.