Professor Alex Stedmon, Science Witness Limited

Professor Alex Stedmon is a world expert in transport research investigating driver behaviour and driver psychology.

Alex has worked as Professor of Transport Design within the Institute of Future Transport and Cities at Coventry University, with a specific focus on ‘Two Wheel Design’ – looking specifically at aspects of motorcycle road safety and rider behaviour.

Throughout his long-established and internationally recognised career, Alex has managed and worked extensively on transport research projects. He has over 200 mainly peer-reviewed publications and has contributed to winning over £31 million in research funding.

In late 2019, Alex left Coventry University to focus on his work as an expert witness and as an independent transport consultant through his own company, Science Witness Ltd.


Changing motorcyclists’ behaviour? Designing and trialing new road markings to help riders approaching bends

Throughout the UK and around the world, motorcyclists represent a uniquely vulnerable road user group. In many ways, traditional approaches to road safety present a major challenge for engaging with riders who are hard to access (typically, those who are experienced but who have not taken any further training).

Research was conducted in New Zealand to investigate the use of novel road markings to help riders approaching and navigating demanding bends.  Field trials were conducted and the results illustrated changes in rider behaviour (e.g. road position, speed, braking).

This presentation will present findings from a new and unique road trial conducted by Transport Scotland to develop this work. A test site was identified and rider behaviour data were collected before and after specialize road markings were installed. The findings from this work will help lay the foundation to further trials that are planned through 2020 and 2021 which are funded by the Road Safety Trust. These onward trials will represent the first large-scale research of this kind anywhere in the world.

The underlying principle is to develop unique road markings that are cheap to install and maintain and which affect rider behaviour in a positive way to increase their enjoyment and expertise.