Influencing Road User Behaviour

Two presentations showcasing interventions where behaviour change techniques have been deployed in order to positively influence road user behaviour.

  • Day one (Wednesday 9 Nov): 14.00 - 14:45

Confirmed speakers:

Message not received - using Behavioural Insights and co-design to reduce road safety risk

Nicola Wass, CEO & Founder, SoMo

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Will they ‘Look out for Laura’? Evaluating a video-based designed to improve attitudes towards horse riders and cyclists

David Crundall, Professor of Psychology, Nottingham Trent University

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