Influencing Road User Behaviour
A series of presentations, primarily by practitioners, showcasing interventions where behaviour change techniques have been deployed in order to positively influence road user behaviour.
Confirmed speakers:
Message not received - using Behavioural Insights and co-design to reduce road safety risk
Nicola Wass, Holly Hope Smith and Lelde Krumina, So-Mo
Will they ‘Look out for Laura’? Evaluating a video-based designed to improve attitudes towards horse riders and cyclists
David Crundall, Professor of Psychology, Nottingham Trent University