Influencing Road User Behaviour

A series of presentations, primarily by practitioners, showcasing interventions where behaviour change techniques have been deployed in order to positively influence road user behaviour.


Confirmed speakers:

Message not received - using Behavioural Insights and co-design to reduce road safety risk

Nicola Wass, Holly Hope Smith and Lelde Krumina, So-Mo

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Will they ‘Look out for Laura’? Evaluating a video-based designed to improve attitudes towards horse riders and cyclists

David Crundall, Professor of Psychology, Nottingham Trent University

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