Influencing Road User Behaviour
Two presentations showcasing interventions where behaviour change techniques have been deployed in order to positively influence road user behaviour.
- Day one (Wednesday 9 Nov): 14.00 - 14:45
Message not received - using Behavioural Insights and co-design to reduce road safety risk
Nicola Wass, CEO & Founder, SoMo
Will they ‘Look out for Laura’? Evaluating a video-based designed to improve attitudes towards horse riders and cyclists
David Crundall, Professor of Psychology, Nottingham Trent University