The critical role employers play in reducing crashes and casualties: how DfBB is providing support to local road safety partners

At least one third of road traffic injury collisions in Britain involve someone driving for work and making improvements in the management of work-related road risk delivers significant benefits – including a reduction in incidents, cost to organisations and UK PLC, and the environmental impact of vehicle use.

Employers have a critical and established legal role to play in the safe management of drivers and riders and the Driving for Better Business (DfBB) team are working with fire services, highway authorities and other partners to support the engagement of local businesses.


Anne-Marie Penny, Senior Road Safety Policy Adviser, National Highways

Anne-Marie Penny has been a road safety professional since 2003. She was involved in a life-threatening motorbike crash in 1995 and her passion to reduce road crash casualties and the physical and mental trauma that results, stems from this experience.

After 14 years in the private sector Anne-Marie joined Kent County Council’s road safety team where she was the Road Safety Development Manager, and led on motorcycle safety, moving on to manage the Kent and Medway Safety Camera Partnership. In 2007 Anne-Marie completed an HND in Accident & Safety Management.

Anne-Marie has been a trustee of the Eastern Alliance for Safe and Sustainable Transport (EASST) charity working in Eastern Europe and South Caucasus facilitating cross-border projects on sustainable transport and road safety.

Working for National Highways since 2017, Anne-Marie leads the DfBB programme aimed at raising the standard of work-related road risk management.