From Chaos to Clarity: Instant Incident Reporting That Powers Smarter Risk Decisions
ONO is a simple incident reporting platform that’s helping transport operators across the UK respond faster and smarter to on-road incidents. Designed with drivers in mind, ONO makes it easy to report anything, from collisions and near misses to abuse and vehicle damage, directly from a mobile device.
This presentation will show how ONO transforms messy, inconsistent reporting into clean, structured data that fleet managers, insurers, and safety teams can actually use. Reports come through in real time, with location, timestamps, media, and categorisation, all feeding into dashboards that help identify risks before they escalate.
ONO is the definition of a “quick win” for road safety. It’s fast to deploy, doesn’t require training, and instantly improves the quality and consistency of incident data. And the best bit? The insights don’t just sit in a spreadsheet, they’re used to improve driver support, target training and shape policy with real-world evidence.
This isn’t a tech demo. It’s a practical example of how digitising incident reporting can make a real, measurable difference to safety across fleets and how easy it is to replicate across different transport sectors.
Check out ONO here: https://youtu.be/LIOFzsecJBI?si=Z5hY7gbn1Ee_iZ74
Renee Rogers, Founder, ONO
Renee Rogers founded ONO after building and running a 500-vehicle fleet and getting fed up with poor incident reporting.
She built the tool she wished she’d had: simple, fast, and built for the real world.
Renee blends frontline experience with sharp innovation to make vehicle incident reporting work for drivers and fleet operators.