Paul Norman, Professor of Health Psychology, University of Sheffield
Paul Norman is a professor of health psychology at the University of Sheffield. His research focuses on the application of social cognition models (e.g., theory of planned behaviour, health belief model, protection motivation theory) to the prediction of health behaviour.
His more recent work has focused on developing and testing interventions to change health behaviour, including the use of brief online interventions.
He has co-edited one of the key books in this area, Predicting and Changing Health Behaviour, and has over 100 publications in peer-reviewed journals. His research has attracted funding from NIHR, MRC and various charities.
He has been President of the European Health Psychology Society (2010-2012) and Editor-in-Chief of the journal Psychology and Health (2001-2006).
Presentation: Changing road safety behaviour: Insights from health psychology
This presentation will cover recent developments in health psychology and how they might inform attempts to change road safety behaviour. In particular, it will introduce the COM-B model (Capability, Opportunity, Motivation - Behaviour) and how it can used to provide a 'behavioural diagnosis' to identify key structural, environmental, social or individual determinants for interventions to target.
In addition, the presentation will highlight the importance of specifying and identifying the active ingredients (i.e., behaviour change techniques) of interventions. Examples of work on the determinants of, and interventions to change, road safety behaviour will be included.