Telford & Wrekin Council’s road safety team was required to generate income and was given a target to aim for.

This presentation will outline how the team went about identifying the interventions that could be used to generate income, and developed a costing model to charge for the interventions on a fair basis. It will also outline a series of ‘wanted and unwanted’ consequences as a result of the initiative.

Robin Wythe, Road Safety Officer, Telford & Wrekin Council
Robin Wythe has been a Road Safety Officer working for Telford & Wrekin Council for the past six and a half years.

Robin delivers interventions to all ages, small and large groups, and prefers interactive workshops and close engagement.

Prior to his current post, Robin was a Bikeability instructor, and before that a computer systems analyst and IT manager.