21-year-old Harry Seaton helps brands communicate with youth markets and engage them through the use of powerful social media influencers – people whom have built large audiences on platforms such as Instagram and YouTube. Using his unique skill set as both a social influencer and a lead figure in a marketing agency, he guides brands to become influencers in their own right and helps add weight to their messages.

Presentation: Influencers - and how they can help deliver road safety messages to young people
This presentation will address the challenges of delivering road safety messages to young people, talking about why they can easily lose their effect on the high-risk youth demographic - and how we can start to combat that on social media.

The presentation will include video clips showing influencers in action, and a case study showing how influencers could be deployed as part of a road safety campaign/intervention.