‘Street Spirit’ Campaign - Engaging with Young Riders


This session will outline the background, nature and focus of SERP’s new Street Spirt campaign, which specifically targets young current and prospective riders within Essex, aged between 16 and 24 years.

Street Spirit encourages young riders to enhance their knowledge on safe riding by watching five short videos and completing a quiz.

This automatically enters them into the competition, giving them the chance to win one of two brand new bikes, with full protective kit and a year’s insurance.


Andy Stroulger, Road Traffic Casualty Reduction Manager, Essex County Fire & Rescue Service
Andy Stroulger has worked for Essex County Fire & Rescue Service since April 2010 and is the Service’s road traffic casualty reduction manager, responsible for all road safety products, activities and interventions.

Andy’s passion, however, is motorcycling and motorcycle safety, which forms an important part of his portfolio. Andy manages the Essex FireBike project, an effective engagement and training product seeking to increase rider skills and reduce the number of motorcycle KSIs in Essex.

He is also the motorcycle safety expert for the Safer Essex Roads Partnership (SERP) responsible for developing and delivering a wide range of motorcycle safety initiatives on behalf of SERP.

Andy is a RoSPA Gold advanced Rider and a RoSPA advanced motorcycle instructor.