New ways to understand risk in our changing urban streets; insights from the PHOEBE project in the West Midlands

The EU is targeting a 50% reduction in serious injuries and fatalities from road incidents by 2030. New means are needed to better understand road risk, particularly in our changing urban centres, in order to reach that goal.

PHOEBE is a €3.3M funded horizon Europe project focusing on road assessment and risk models. This talk will showcase the project’s work in the West Midlands, and how we will use new data sources (across modes) to improve behavioural, transport and risk modelling.

Sam Chapman, Chief Innovation Officer, Co-Founder and Director, The Floow

Sam Chapman co-founded The Floow Limited, a global telematics company with a singular mission to make mobility safer and smart for all. Sam's focus is upon driving The Floow to develop cutting edge capabilities and new services to better understand risk.

Sam is involved in leading national and international R&D projects and has published more than 38​ papers in international conferences, books and journals. His publications and expertise cover a broad range of areas including ​traffic management, vehicular pollution and telematics.

Sam has won a range of awards related to understanding risk including the Queens Award for Enterprise in Innovation and Prince Michael International Award for Road Safety.