Road safety professionals know that if they’re lucky, they might get an hour or two at most with young drivers in a school or college setting. Whilst on average, new drivers spend around 30 hours with their driving instructor. Not only does this present an opportunity for additional road safety education, but the best kind, contextual and conversational – delivered at the very moment when learners are deciding what type of road users they want to become.

The Honest Truth has been designed to fit seamlessly into normal driving lessons. Allowing ADIs to deliver road safety education in such a way that learners just assume ‘this is how everyone learns to drive’. No homework, no classroom sessions, no e-learning. Because with 30 hours there should be no need for any extra barriers. The presentation will chart The Honest Truth’s progress from inception to the present moment of high growth and explores answers to the question of what role do ADIs play in moulding young driver behaviour.

James Evans, Founder, FirstCar

James Evans is the Founder of FirstCar, a company born out a sixth form common room in Kent in 2002 with the sole objective of keeping young drivers safe on the roads.

Over the past 20 years in the road safety sector, James has created and developed dozens of highly successful resources, interventions, and events, including ICE Live, Young Driver Focus, The Honest Truth and FirstCar magazine, which is used by the DVSA to engage 1.8 million new drivers each year.