Ethos has substantial experience in working with clients in rural locations across the UK, including National Park Authorities, Town and Parish Councils. This has given a platform to develop the Safer Roads Stronger Communities Initiative, which is designed to create a road safety partnership that connects Town and Parish Councils across the country. This will allow best practice and guidance to be readily available and shared to deliver Ethos' vision, which is to support local communities to deliver safer roads that build stronger communities. A problem shared is a problem solved.

At the heart of the initiative is a series of opportunities for Town and Parish Councils to utilise Ethos' experience and knowledge to address road safety issues without compromising the unique environment that many rural towns and villages throughout the UK offer. An initial pilot of the initiative has proven to be well received, and in our view, promoting the initiative will increase awareness, and opportunities for local communities to get involved. Critical to the success of the project is the buy-in and support of highway authorities.

Adam Bunce, Managing Director, Ethos

Adam Bunce is the Managing Director of Ethos, and has over 18 years’ experience within the road safety sector. Between 2012 and 2023 Ethos operated as 2020 Consultancy, which was formed as a result of Adam’s experience delivering 20mph schemes. Adam was the Project Manager on the first citywide scheme (Portsmouth), which won road safety awards and brought about national recognition.

Adam worked with 12 local authorities providing support on 20mph schemes before the business expanded into wider road safety and transport related projects. Adam has worked with over 100 public sector bodies that include central government, local authorities, Town and Parish councils, schools and universities, and NHS Trusts that focus on road safety guidance and intervention.

Adam has successfully delivered in excess of 300 road safety commissions that range from Road Safety Audits and assessments, through to the design and implementation of significant road safety schemes.