'Pick my brains' 2018 (optional workshops)


'Pick my brains' is an optional session at the end of the first day in which experienced road safety practitioners will provide advice and help on a small group basis. Delegates will need to register in advance (closer to the time) and we will be limiting each session to a maximum of 10 participants. At present there are three workshops but more may be added in due course.

Topic: ‘Accessible Academics’

Facilitators: Dr Helen Wells & Leanne Savigar, University of Keele

Helen-Wells-web Leanne-S-web

This facilitated session will explore ways in which closer links can be forged between academia and practitioners.

‘Evidence-based’ and ‘research-informed’ practice are noble aims that both academics and practitioners often aspire to, yet they are outcomes that have proved hard to make a reality.

This session will explore the challenges that both ‘sides’ face in turning academic research into practical policy, and consider ways in which any barriers can be overcome.

Helen Wells (left) is a senior lecturer in criminology at the University of Keele and a former community safety officer. She is an active researcher on roads policing and road safety topics and is currently the academic subject matter expert on a major project funded by the National Police Chief’s Council and Highways England.

Leanne Savigar has a background in criminology and psychology and has recently submitted her PhD on the use of educational alternatives to prosecution for drivers caught using their mobile phones. She is also working on the ‘Mobile:Engaged’ project.


Topic: ‘Behavioural Science - five key insights from that will help you change behaviour at scale’

Facilitators: Phil Rigby, Dr Holly Hope Smith & Nicola Wass, So-Mo-Co Ltd

Phil-Rigby-web Holly-Hope-Smith-web Nicola-Wass

Advances in neuroscience demonstrate that an applied approach to behavioural science can help practitioners design effective ways to manage behaviour on Britain's roads.

This workshop will provide attendees with five key insights which drive measureable and sustained change.

The workshop will distil the insights most relevant for changing behaviour in a social setting. It will also cover mind-sets, unconscious biases and show how ingrained attitudes, beliefs and behaviours are shaped in individuals and institutions.

Whilst this all sounds quite technical, the workshop is very practical, highly participative - and a lot of fun!

Phil Rigby is fascinated by the attitudes that drive our behaviours. He trained in community development at the University of Westminster and went on to become the national lead for patient and public involvement for an NHS Commission. He has 20 years’ experience working with the UK public sector where he specialises in developing and managing people centred transformation.

Since graduating from the University of Leeds, Dr Holly Hope Smith (centre) has worked as a researcher at the University of Liverpool and the University of Manchester. During her PhD she developed her knowledge of behaviour change methods and intervention development. Her particular skills are in questionnaire design, interviewing and qualitative and quantitative analysis techniques. She is a senior advisor for So-Mo and has advised on projects looking at behavioural change in road safety.

Nicola Wass has pioneered the application of behavioural insight psychology to the design and delivery of behaviour change campaigns across the UK.

She is an acknowledged thought leader in innovative road safety behavioural change methodologies and has addressed national conferences. Her work has featured on Good Morning Britain, Radio 4, Wright Stuff and the One Show.

She is also the north west facilitator for the Cabinet Office and has delivered people-centred approaches to designing services and solutions for organisations ranging from the Department for International Trade, local authorities, hospital trusts and national charities.


Topic: The ADI Client Centred Learning Course – how and why should road safety teams consider delivering it?

Facilitator: June Howlett, Road Safety Officer, Transport for Bucks, Buckinghamshire County Council

Jhowlett-cropped

The two-day ADI CCL Course is designed to help driving instructors to develop a deep understanding of what CCL is and how it can be applied to driver education.

The course was developed by Road Safety GB Academy and is delivered by local authority road safety teams once they have become an accredited course provider.

Transport for Bucks is a course provider, and in this workshop June Howlett will explain how the course is arranged and delivered in Buckinghamshire, and why other road safety teams should consider delivering it in their local area.

June Howlett joined Buckinghamshire in 2002 and is responsible for the delivery of road safety education, training and publicity across the county.

She qualified as a DVSA approved driving instructor (ADI) in 1995 and also holds a fleet licence, and more recently qualified as an Energy Savings Trust (EST) ecodriving trainer.

June is primarily involved with the development, delivery and evaluation of driver training workshops and assessments which cover young and mature drivers, business drivers and motorcyclists.