Ian Edwards, New View Consultants
Ian Edwards is an independent road safety consultant who has developed and delivers several of Road Safety GB’s courses, including the Foundation and Behavioural Change course.
Ian started his career as a road safety officer in Doncaster before moving to Kirklees, where he was responsible for the delivery of their driver improvement schemes.
More recently Ian has been involved in a number of national and international road safety projects including the EU-Funded HERMES project and a fleet management project with an international pharmaceutical company.
Presentation: Who’s Driving You?
This presentation will cover ‘Who’s Driving You?’, a school-based intervention that aims to help young people to reduce their inappropriate impulsive decision-making.
The presentation will outline the design process used in the development of this impulse control young driver intervention, designed by New View Consultants in partnership with Extern, the leading social justice charity across the island of Ireland.
The presentation will cover: a literature review; defining the behaviour to be addressed; behavioural analysis; using a behavioural change model to inform the development of the intervention; selection and use of behavioural change techniques.