Jo Parry leads the marketing team at the Department for Transport, responsible for the THINK! road safety campaign. This is her second stint in the role, having previously managed the campaign from 2003-2006.
Jo has nearly twenty years of social marketing experience, having worked on national behavioural change campaigns in a number of government departments, including the Home Office, Cabinet Office and Defra.
Jo has a Masters in Social and Public Communication from the London School of Economics.
Presentation: THINK! Ahead
Jo will outline details about the future of the THINK! campaign: summarising progress to date and setting out key priorities.