THINK! Campaign Update

This presentation will comprise a short summary of recent THINK! campaign activity, core insights, results and learnings.  Laura will then look to the future, with an overview of upcoming activity and future plans.

Laura Hill, THINK! – Marketing, DfT Group Comms, Department for Transport

Laura Hill has been working on public sector marketing campaigns for over 20 years, starting out on teacher recruitment before moving to the Department for Transport.

During her time at DfT she has led a number of high profile THINK! behaviour change campaigns, from the first drug drive campaign to more recent campaigns supporting changes to The Highway Code, drink drive and mobile phone legislation.

Outside of road safety, Laura has developed and delivered the inclusive transport campaign ‘It’s everyone’s journey’ as well as increasing the desirability of engineering as a career through the Year of Engineering in 2018. Her experience lies in strategy and insight, channel planning, partnership marketing and evaluation.