The Via East Midlands data-led Road Safety Education programme reaches over 30,000 children and adults each year. Well over half of these are secondary aged pupils, from more than 40 Secondary Schools across Nottinghamshire.

Our education team started visiting Secondary Schools, Further Education Colleges and Alternative Educational learning settings in 2007. The resources the team has developed are interactive age-appropriate sessions for all years in Key Stages 3-5. With different lessons for each year group, the team looks at how they can stay safe either as a pedestrian, cyclist, passenger or young driver.

During this session we’ll share with you our experiences, what we have learnt whilst establishing a data led programme of workshops, and the techniques we have adopted to build and maintain a programme of Road Safety Education. From establishing contacts, adapting to the school’s timetable, the teaching methods used in the classroom and behaviour change techniques adopted in our resources. 

If you’re thinking about reaching out to this age group or want to expand your existing programme, this presentation will help overcome the barriers and give you the confidence to deliver more interventions with this age group, in your local areas.

Amy Longworth, Assistant Road Safety Manager (Patrols and Education), Via East Midlands

Amy Longworth has worked in road safety for over nine years, beginning her career supporting children to cross the road safely. She now leads on the planning and delivery of road safety education across Nottinghamshire as Assistant Road Safety Manager.

Amy plays a key role in shaping programmes that reach people of all ages and has successfully secured external funding to support an Older Driver Intervention. While her role is largely strategic, she still values time spent in schools, delivery sessions and working directly with young people.

Rachel Smith, THINK! Marketing Team Lead, DfT

With 22 years’ experience in road safety, Autumn Rose brings a wealth of knowledge to her role supporting education programmes across Nottinghamshire. She began her career developing school travel plans and has seen road safety education evolve to focus on positive, behaviour-led approaches.

Autumn is involved in designing, coordinating, and delivering session for a wide range of audiences. She enjoys the creative process, the challenge of organising programmes, and engaging directly with communities through workshops.