This presentation explores how Surrey Fire and Rescue Service (SFRS) developed a ‘Safety Beyond Silos’ approach to amplify consistent national, regional and local road safety messages and strengthen road safety education for children, young people, parents and carers across Surrey.

By stepping back from silos, labels, titles and programme boundaries, the team considered how road safety education could be integrated more creatively—and therefore more widely - into existing programmes, structures, policies, resources and activities across the fire service, often without a specific ‘road safety’ label. Through this process, SFRS initially identified more than 30 opportunities to introduce road safety messaging including increasing touchpoints with children, parents and carers via nurseries, schools, libraries and children’s centres to support lifelong learning.

The presentation will showcase practical examples of the activities undertaken, highlighting both successes and challenges, as well as insights gained through this approach. It demonstrates that small, strategic enhancements across systems and partnerships can drive significant collective impact—echoing the sentiment that ‘little by little, one travels far’.

This model offers a replicable framework for Fire and Rescue Services, Local Authorities, Road Safety Partnerships and Education Partners seeking to embed road safety more widely within their communities, often through work and activities they are already delivering.

Kerry Doyle, Senior Education Officer, Surrey FRS

Kerry Doyle is a Senior Education Officer with a lead for Young Driver Road Safety with Surrey Fire & Rescue Service. Kerry is passionate about delivering safety education in an evidence-based way and was recently awarded a Fleur Lombard Bursary to visit Fire and Rescue New South Wales to compare evidence-based approaches.

Kerry is currently working on Surrey’s transition from the theatre-style Safe Drive, Stay Alive to the evidence-based road safety intervention DriveFit, part of the NFCC’s Young Driver Toolkit.