Laura is Head of Marketing at the Department of Transport.  She leads the department's behaviour change campaigns, delivered primarily through paid-for advertising and marketing, but also working closely with stakeholders, partners and brand channels to reach target audiences.

This includes the government's flagship road safety campaign THINK!, addressing national road safety issues with a core audience of 17-24 year old men, who are four times more likely to be killed or seriously injured on the road than any other age group.

Laura has a background in marketing and behaviour change campaigns. She previously worked at the Home Office, leading campaigns across issues including Violence Against Women and Girls, Fraud, Knife Crime, Immigration and Police Recruitment.