If we are serious about Vision Zero, we must start where risk meets reality: the family car.

Two preventable dangers continue to travel our roads every day — incorrectly fitted child restraints and illegal or poorly maintained tyres.

This is Safe System thinking in action: recognising human vulnerability, embracing shared responsibility, and strengthening both the Safer Vehicles and Safer People pillars through proactive intervention.

This partnership initiative, delivered with the West Yorkshire Vision Zero Road Safety Partnership, brings together the trusted expertise, insight and educational resources of TyreSafe and Good Egg Safety CIC. TyreSafe provides authoritative guidance on tyre condition, tread depth and pressure, while Good Egg specialists ensure children are travelling in the correct, properly fitted restraint for both child and vehicle.

By combining these specialisms in one accessible, community-based setting, families receive practical, hands-on education that addresses two critical vehicle safety risks at the same time.

Outreach through schools, nurseries and Family Hubs acts as a trusted gateway to families, helping remove barriers to engagement and encouraging parents and carers to attend community safety events where child seat checks and safety education are delivered.

Structured data from live vehicle checks highlights recurring misuse patterns and maintenance failures, generating real-world insight for practitioners and policymakers alike.

This presentation will demonstrate how pooling expertise and resources across trusted organisations delivers measurable impact, scalable delivery and stronger protection for children and families on our roads.

Janis James MBE, Chief Executive, Good Egg Safety CIC

Janis James MBE (pictured left) is Chief Executive of Good Egg Safety CIC, an internationally awarded, not-for-profit organisation dedicated to improving the safety of children, young people and families on the road.

For more than twenty years, Good Egg Safety has worked alongside Government, local authorities, emergency services, charities and industry partners to deliver practical and effective road safety education, training and community engagement programmes.

Emma Burley, Communications Manager, Tyresafe

Emma Burley (pictured right) is Communications Manager for Tyresafe, the only road safety charity in the UK dedicated to raising awareness of the dangers of illegal or poorly maintained tyres.

Emma works alongside stakeholders, trustees and the wider team to create timely campaigns that drive awareness and behaviour change, ensuring tyre safety remains a national conversation.

Through an innovative partnership, Good Egg Safety and TyreSafe are strengthening the Safe System approach by addressing two safety-critical priorities simultaneously: safer people through suitable, correctly fitted child restraints, and safer vehicles through improved tyre safety.

Together, these independent non-profit organisations are delivering practical interventions that help improve road safety outcomes and better protect children and families across the UK.