GEM Motoring Assist is a long-established, membership-based road safety and breakdown organisation with a proud history of commitment to supporting all road users and promoting safer journeys.

Since its foundation in 1932, GEM has combined high-quality breakdown cover with a strong, enduring focus on reducing risk and saving lives on our roads.

At the heart of GEM’s work is a clear commitment to road safety, not only for its members but for all road users, from motorists and pedestrians to cyclists, horse riders and motorcyclists.

Over the years, GEM has developed a reputation as one of the UK’s most forward-thinking motoring organisations, taking a proactive role in shaping safer driving behaviours and championing campaigns that make a real difference. Through its charitable arm, the GEM Road Safety Charity, the organisation funds innovative projects and support initiatives that educate, inspire and raise awareness on key issues such as driver fatigue, distraction, speed, and vulnerable road user protection.

Equally important is GEM’s recognition of the professionals who work every day to make roads safer. From collaborating with emergency services to supporting training programmes for driving instructors, GEM understands that meaningful progress comes from partnership. By backing those on the frontline of road safety - from policymakers and educators to enforcement bodies and community groups - GEM ensures its values are translated into real, practical impact.

As a dedicated supporter of the National Road Safety Conference, GEM is proud to stand alongside fellow advocates in working towards a shared vision of safer roads for all.