NIRA Dynamics
At NIRA Dynamics, road safety is at the core of everything we do. As pioneers in virtual sensors and connected-vehicle data, we help both the automotive industry and road authorities create safer, more sustainable roads, powered by real data, not assumptions.
Our embedded software continuously measures how tyres interact with the road, providing live information on friction, surface condition, and roughness. This enables a completely new level of predictive safety, where potential risks can be identified before they turn into incidents.
At NRSC 2026, NIRA will highlight how vehicle and infrastructure data can work together to prevent accidents, improve maintenance efficiency, and support Vision Zero. Through our products Winter Road Insights and Road Health, road operators gain access to continuous, objective insights into road surface conditions, helping them prioritize maintenance, reduce salt usage, and react faster to hazards such as slipperiness and potholes.
The same data also supports vehicle manufacturers in making safer cars, adapting control systems to actual road conditions and improving driver assistance features.
By combining expertise from both sides of the industry (vehicles and infrastructure) NIRA creates a bridge between drivers, road operators, and authorities. The result is smarter decisions, safer journeys, and more sustainable road networks.
With NIRA, every journey can be safer.
Contact details: