2017 main conference agenda – Session five


BCTs in road safety interventions

15 November 2017 | 09.45 – 11.15

What are BCTs?
• How can BCTs (practically) be deployed in road safety interventions?
• Case studies of interventions featuring BCTs (knowingly or unwittingly)


Ian Edwards, New View Consultants

A Step by Step Guide to Using Behavioural Change Techniques

Ian Edwards
Road Safety GB Academy

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Fiona-fylanUsing behaviour change techniques: guidance for the road safety community

Fiona Fylan
Brainbox Research
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Deirdire-OreillyPaving the way: putting behaviour change at the heart of a safe system

Deirdre O’Reilly
Head of Social Research and Behaviour Change, Safety Group, Highways England
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dan-campsallDistraction in road-safety interventions: challenging social norms without using ‘fear appeal’

Dan Campsall
Marketing & Communications Director, Road Safety Analysis

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Robin-WytheUse of BCTs in a KS1 pedestrian intervention for Telford & Wrekin schools

Robin Wythe
Road Safety Officer, Telford & Wrekin Council

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Individual presentations to be followed by panel discussion