2017 main conference agenda – Session five


BCTs in road safety interventions

15 November 2017 | 09.45 – 11.15

What are BCTs?
• How can BCTs (practically) be deployed in road safety interventions?
• Case studies of interventions featuring BCTs (knowingly or unwittingly)


Ian Edwards, New View Consultants

Taster session for Road Safety GB Academy Behaviour Change Courses (working title)

Ian Edwards
Road Safety GB Academy

More to follow


Robin-WytheUse of BCTs in a KS1 pedestrian intervention for Telford & Wrekin schools

Robin Wythe
Road Safety Officer, Telford & Wrekin Council

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dan-campsallDistraction in road-safety interventions: challenging social norms without using ‘fear appeal’

Dan Campsell
Marketing & Communications Director, Road Safety Analysis

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iain-Watson-300x244‘Braking Point’ – focusing on the positives

Iain Watson
Senior Road Safety Officer (Education), Suffolk County Council

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Fiona-fylanUsing behaviour change techniques: guidance for the road safety community

Fiona Fylan
Brainbox Research
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Individual presentations to be followed by panel discussion