2017 main conference agenda – Session five

BCTs in road safety interventions

15 November 2017 | 09.45 – 11.15

What are BCTs?
• How can BCTs (practically) be deployed in road safety interventions?
• Case studies of interventions featuring BCTs (knowingly or unwittingly)

Ian Edwards, New View Consultants

A Step by Step Guide to Using Behavioural Change Techniques

Ian Edwards
Road Safety GB Academy


Fiona-fylanUsing behaviour change techniques: guidance for the road safety community

Fiona Fylan
Brainbox Research

Deirdire-OreillyPaving the way: putting behaviour change at the heart of a safe system

Deirdre O’Reilly
Head of Social Research and Behaviour Change, Safety Group, Highways England

dan-campsallDistraction in road-safety interventions: challenging social norms without using ‘fear appeal’

Dan Campsall
Marketing & Communications Director, Road Safety Analysis


Robin-WytheUse of BCTs in a KS1 pedestrian intervention for Telford & Wrekin schools

Robin Wythe
Road Safety Officer, Telford & Wrekin Council